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Women’s European Fashion — Tips for Dressing like a European

Women's European Fashion advice for traveling in Europe. What clothes to wear in Paris, London, Barcelona, Madrid, Amsterdam, Berlin & other cities.

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After living in Paris for nearly two years, I’m still amazed at how well European women dress. It is rare to see anyone who isn’t well-dressed — even if they’re just buying some milk from the grocery store. We lived down the block form an elementary school, and every day we’d see moms with high heels and skirts pushing their strollers down the street. I thought I would share some of my women’s European fashion observations from living in Paris and from my travels throughout Europe. Hopefully these fashion tips will help you choose which clothes to bring on your travels and give you an idea of how to dress like an European.

Note: Most of my observations are from Paris since this is where I’ve lived the most, but Parisians are considered some of the best dressed people in Europe, so they are a good group to take fashion advice from.

The Golden Rule for Women’s European Fashion

Honestly, there are no rules and there really isn’t a true “European” fashion. You’ve probably heard that Parisians only wear black, but if you walk around the streets of Paris, you’ll see fashionable people wearing all kinds of colors. This guide will highlight the general fashion trends that I’ve observed, but I urge you to add your own personal style into your clothing choices. My main goal is to give you a taste of European fashion and to provide you with some ideas of what you might want to wear when you visit.

It’s All About The Fit


People assume Europeans look great because they have closets full of designer clothes, but this isn’t completely true. They may have a few higher-end items, but they shop at H&M, Zara, Mango, Gap, Topshop and other multinational shops just like the rest of us. The secret is that they purchase clothes that fit well — and if the fit isn’t quite right, then they’ll get their clothes tailored. I feel that it’s much more common to have small alterations done in Europe and those little changes make the clothes fit better.

Keep it Simple

European women keep their wardrobes simple and classic. They choose timeless pieces that don’t scream for attention. Then they’ll add a bright accessory (scarf, shoes, jewelry, etc) to bring the outfit together. I also saw a lot of contrasting pieces used together — like pairing a slightly oversized, chunky sweater with a tight skirt or skinny jean.

Skinny Jeans


Jeans are a staple of any European wardrobe. Most women I saw wore skinny or slim jeans. In general, they mostly wore dark jeans without a wash or with minimal wash (i.e., only a small amount of distressing). Grey jeans are also a popular choice. But Europeans don’t just wear black and grey, so don’t be afraid to wear a pair of bright red jeans/trousers.

Effortless Hair


European women have an amazing ability to have great looking hair that looks effortlessly natural. I have no idea how they do it, but it seems like they don’t fuss with it too much — it wouldn’t surprise me if they roll out of bed and just tousled it with their hands. Long hair is definitely in-style, so start growing! When you’re visiting Europe, just throw your hair into a sleek high ponytail or a messy bun and be on your way. Need some tips on how to create the perfect messy bun? Check out this post by Hair on the Brain.

Photos from and

It’s All About The Shoes


Europeans live in shoebox-sized apartments, but they still manage to have an amazing collection of great shoes.

European women, especially city-dwellers, live in high heels. But beware… these fashionistas have years of practice navigating cobblestone streets and tricky city sidewalks, so you might find yourself really struggling if you choose to wear a pair of sexy stilettos. Wedges are also a very popular and a bit more practical option since they offer extra walking surface.

No shoe collection is complete without a few pairs of boots. During the winter, you’ll see tall leather boots everywhere, but cute ankle boots are a popular choice during the rest of the year.

When the weather gets warm, it’s time to break out the lightweight shoes. Strappy leather sandals, flats, loafers, and casual sneakers are all great choices.

If you’re going to be traveling to Europe, I suggest leaving the uncomfortable shoes at home. But that doesn’t mean you need to bring ugly running shoes. I suggest a pair of cute sneakers, flat boots, and a pair of comfortable sandals. If you do bring a pair of impractical shoes for going out, make sure they’re not going to kill your feet. Also remember that a quality set of insoles can make shoes more comfortable.

Photo courtesy of Chictopia

Show Off Some Leg


European women love to show off their legs. Tights, stockings, and pantyhose are year-round wardrobe staples. Even in the winter you’ll see plenty of women wearing above-the-knee skirts and stockings.

Photos from Fashionista World and The Sartorialist



Nothing is more European than a scarf, and they are the perfect way to pull an outfit together. A warm and cozy scarf is perfect for the winter, and a light silk or cotton scarf is great for the summer. Want to know how to wear your scarf… check out this guide from


Photos from HIP Paris and Toronto Girl West

Trench Coats


A classic trench coat is a chic way to look amazing during those cold and rainy European winters.

It’s In The Bag 


Whether it’s a tote, messenger bag, or purse, you can’t leave the house without a cute bag. A bag is a great accessory for adding a little extra color or style to an outfit.

Photos from Kayture and Vanessa Jackman

Get In-touch With Your Feminine Side  


European women are not afraid of embracing their femininity. They wear silk, lace, and other fine fabrics. So break out those feminine, flowy dresses on a sunny summer day.

Neutral Like Switzerland


While it isn’t a hard-and-fast rule, many Europeans tend to dress in dark and neutral colors. Of course you’ll see plenty of color, so don’t feel like you need to dress like you’re at a funeral — but when in doubt, choose neutral colors.

Easy On The Makeup


I find that European women prefer a natural look when it comes to applying cosmetics. They’ll just use the basics and they don’t overdo it. But the one thing they seem to love is lipstick — especially the Parisians. Bright red lipstick is a favorite and you’ll see women wearing it all around the city.

Cool Glasses


I was always amazed at the eyewear that Parisians were sporting— And they almost always wore designer frames. Thick 70s style frames were the most popular choice.

Never Sweats or Running Shoes

In Paris I never saw Parisians wearing sweats and running shoes in public, unless they were actually exercising. It was only the tourists who ever wore them around. Just don’t do it.

 Where To Find Fashion Inspiration

I’ve found that the best way to see European style is by browsing popular European fashion retailers.

H&M – This popular Swedish retailer has locations all across the world. Their clothes aren’t great quality, but they are cheap.

APC – A trendy French brand that has high-quality, classic items. They have great jeans. They are expensive.

Zadig & Voltaire – Another high-end trendy French brand.

The Kooples – Have money to burn? The Kooples is one of the hottest designer boutiques.

Mango – A Spanish company that has trendy and fairly inexpensive items.

Zara – Another popular fashion retailer from Spain. They are known for being affordable and keeping up with the trends.

ASOS – This UK retailer is popular with European teens and twenty-somethings.

Kookai – This French fashion label is popular in the 20- to 40-year-old demographic.

Galeries Lafayette – The Galeries Lafayette is the most fabulous department store in Paris. They carry almost every luxury and high-end fashion brand. Their website is all in French, but they have a huge selection of the latest fashions — everything from $8000 Dior bags to $50 Levis jeans.

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  • Helen Layley

    I also studied the French girls when working in French holiday camps (so, rather like a hostel arrangement, limited packing and no chance to shop during the camps!) I realised that the girls had a foundation of really good quality well-cut items – jeans, light trousers, a skirt, (usually in black, but also navy or grey, but only one colour) and LOTS of plain white tailored t-shirts. They then had contrast items – a pair of bright orange denim shorts, a lightweight gauzy blouse or two in a print, or a black and white geometric type print blouse or a lightweight check shirt they could tie at the waist, a fluffy cardigan, and of course the scarves ….. and I definitely agree with the ‘rule’ of every garment working with everything else, layering is key to comfort AND style. Hope that helps!

    • savvybackpacker

      Thanks for your feedback! I think the cut and fit of the item is the most important factor in looking stylish.

  • v

    amazing article! i lived in france this year and your observations are super accurate. i always wondered where europeans shopped and thought it was at some upper class boutiques but its so true – every woman shops at regular stores like Zara, H and M, Mango… its all about finding clothes that are the right fit, having your essential pieces (nice blazer, black dress etc etc), and wearing NEUTRAL colours. of course, a nice trenchcoat will work wonders. im all about the ankle boots as well, gotta have a black pair and brown (and the more the better!). one thing i noticed in france, spain, germany switzerland was how popular sweaters are. sometimes sparkly, other times just simple and grey or striped. but they were very in style! you dont have to be in europe to dress elegant and chic and effortless, though, it sure helps to have all the inspiration around you 🙂

  • LaSpinta

    Your observations are so correct. I have spent most of my time in Lithuania and noticed that you never see women out in sweats or pajama bottoms like Americans. I do not understand the American women’s attitude, European fashion can be brought and not for a lot, if one knows where to get it.

    • Taja

      American women are more laid back and really don’t care about dressing to impress unless they are going out to dinner, club etc. For the most part I love to dress up but I also were sneakers and sweats if they are nice. I love the way we Americans dress, no matter what we wear…we are comfortable and we arent trying to impress others on a daily basis. One can look good in anything!

    • St M

      not trying to defend any style or blame it, but American women are wearing what is convenient to them and care less about fashion when they need to buy a grocery despite many Eastern European women going to buy grocery wearing high hills and and most expensive brand clothes.

  • demelzabunny

    I assume this only applies to women under 40; what about older people who want to be stylish while touring Europe?

    • marimbamcgrordy

      I would think that the same rules apply for women of all ages. Choose classic and you can’t go wrong. If it’s the footwear that concerns you…. I have a foot issue that severely limits me as far as footwear goes. I typically find myself wearing black Asics runners with my custom orthotics inside, but I also bring comfortable ankle boots that accommodate the orthotics, look great with leggings, all types of pants, and even tights and skirts.

      • Cathleen W

        Try wearing Blundstones. They can look fashionable with leggins/slim jeans. And they often fit orthotics.

  • Sandra E.

    As a European it´s kind of interesting to read this post! I never really asked myself what European fashion really is about but your observations are pretty accurate except the stockings and lipstick part. This is probably more a french/ parisian thing. But what I like the most about your article is the “Neutral like Switzerland” part. This is absolutely true. You can´t go wrong with neutrals but what you can do to make it a little more interesting is to add a little highlight like a colorful scarf or a (not too bulky) statement necklace.

    • yes Sandra You are right It’s like European kind of. But I really like this fashion trends.

  • Carolyn Ravinsky

    This style has been my style for many years. I recently found out a few years ago my parents were Swedish! I guess it must be in the blood as well hehe. The Classic European look makes any girl gorgeous and it’s very easy to achieve!

  • Allison

    Where is that picture that goes with “fit” from? Looks like the perfect week of outfits (Sunday is for staying home in pajamas).

  • Nidia Valle

    I live in the US but I like dressing up like this when I go out. I love being alone at home in my sweats/pajamas and I can be happy that way for days. However, when I go out for anything(grocery shopping, studying, or going out with friends), I treat it more like a special occasion and try to dress up nicely. It does sort of bother me though, when I run into someone I know and they ask me why I’m all dressed up lol.

  • I want to appreciate your research on Women’s fashion because it is not easy to get so much information about the fashion but you did it and it deserves appreciation

  • dufus

    What about older women?? We retirees do travel a lot– 50-50 group???

  • Bea

    I just got back from France (near the Alps). I would say that as an update in 2015- in more relaxed areas (like the student city I was visiting), it’s very popular to wear “workout shoes” out and about. Granted, these are stylish workout shoes that are usually paired with well-fitting black leggings and a black or white t-shirt.

  • Arti Pandey

    Thanks for writing this great post, I am living in Europe from last six months and found your observations absolutely correct. I think bright lipstick part doesn’t hold true for Czech Republic. I should have really checked your post before coming here.

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